Nature / adventure / culinary
Tourism Business Development

GREEN ADVENTURES

by ULRIKA LARSSON
Nature / adventure / culinary
Tourism Business Development


´╗┐GREEN ADVENTURES

by ULRIKA LARSSON
ULRIKA LARSSON
For most of my active professional life, I have avoided static jobs, with curiosity being the biggest and most important driver. I've worked in a wide variety of roles across the world.

After completing my Outdoor Education with Ecotourism in Dalarna, I joined Upplevelsebolaget - one of the first activity companies on the Swedish west coast providing sea kayaking, rock climbing, mountain biking and team building experiences.
Over eight years, between 2002-2010, I worked as Chief of Operations, leading the company to a Grand Travel Ecotourism Award in 2006.

In 2011 I founded my own sea kayaking company based on the Swedish west coast.

Between 2013-2016 I worked as Partnership Lead in Europe with ATTA (Adventure Travel Trade Association). Since February 2016, I've been the Studio Director and Producer at LWimages - a photography studio and film production company focusing on the outdoors and adventure travel.

Among many other adventures, I cycled across the U.S. and solo kayaked along the Swedish coastline. I'm an avid skier, mountain biker and rock climber.
WHAT I DO
I guide, inspire and develop small to medium size businesses and organisations within the wider tourism community.
WHY I DO IT
I love sharing my knowledge, experience and passion for the outdoors with others.

My misson is to inspire to action, help to find new ways of thinking and discover previously unrealised opportunities.
HOW I DO IT

I believe we have to dare to go against the grain. In business and in life. Sometimes those decisions can be hard, difficult and painful in the short run but we are in it for the long run aren't we?


Our actions today will shape the rest of our world tomorrow and it's imperative that we are one step ahead if we want to implement action.


Be like a tree.

Stay grounded, bend before you break & keep growing.

Let's talk
Phone: +46 706 30 55 77
E-mail: mail@greenadventures.se